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Concept Gotland Visby
With a close cooperation with the city of Visby/Region Gotland we privately funded and for-profit company established a highly regarded QuickStop, with no taxfinancing and unfair competition with local camping alternatives.
One concept that we hope to implement in more locations around the nordic area in the coming years.
The number of visitors to the stand site increased by about fifteenhundred percent from the first year 2011 to 2012, some fantastic numbers, we have and continue to reinvest in enhanced service to achieve continued growth in guest nights for the next seasons.
We have, of course, very good references, please contact CEO Mats Monié email: mats@parkandstay.se to receive those.
Marketing of new QuickStop- This is how we work
When we started our seQuickStop in Visby late summer of 2011, we used a lot of media to get much attention, we gor in contact with the local newspapers and was featured in radio, directmarketing with flyersm, particular campaigns with web advertising/SEO.
We sent press releases to all newspapers and websites that write about motorhomes and camping.
Touristinformation, marina and Gotland Municipality’s website were other channels to introduce our concept for our intended audience.
Year two we could see the results of our work with a straightforward numbers of the number of guest nights/ +1500%!
Our goal is that our facilities be recognized no matter where in the Nordic area our customers visit us, to build up a good reputation and a clear structure with clear information, central location, security and easy payment , open 24h per day with several alternative tariffs for our customers has been the focus of our work.
We now aim Park and Stay AB on to establish at least one new site/QuickStop per year in the major tourist centers in the Nordic region with many visiting guests.
Via local contractors and a large network, we can guarantee a service of the highest quality with the environment in mind.
Now we want to expand our business.
Park and Stay can offer a complete QuickStop with marketing on internet, payment system and contacts all over Sweden for service and maintenance.
If you are a local authority, a yacht club / marina or private landowners who thought of the idea but did not come further than that?
Contact Park and Stay by sending a emial to: info@parkandstay.se and we will help you!
Welcome aboard!